The logo for Wholistic Sports Management was crafted to reflect their mission of supporting the whole athlete. Designed with bold, modern, and elegant elements, the logo’s interconnected lines symbolize their holistic approach to athlete management—integrating mental, physical, and emotional support. Every aspect was thoughtfully designed to capture the spirit of their startup and the athletes they empower.
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For Wholistic Sports Management, the brand identity was meticulously crafted to align with their mission of supporting athletes beyond the field. The logo, designed with bold, modern, and elegant lines, embodies the interconnected nature of their approach, integrating mental, physical, and emotional care. Each element reflects a dedication to nurturing every aspect of an athlete's journey.
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I focused on creating a visual identity that aligns with its mission of holistic wellness and community support for Black women. Incorporating key elements of empowerment, transformation, and connection, the redesign captures the brand’s essence while honoring THE vision. BGHH has been featured in Essence and recognized by Facebook. The updated branding reflects the spirit of mind, body, and soul integration, highlighting the unique and supportive space thaT BGHH OFFERS
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Color Palette Development
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Packaging and Merchandise Concepts
Ignite Your Light is a handcrafted skincare brand showcased on Amazon, with a focus on natural and artisanal products. The project involved complete product photography, branding, and social media management to create a luxurious and approachable aesthetic. The design emphasized clean, modern visuals that highlight the product's natural ingredients and benefits.
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I created a visual identity for PSA that reflects its mission of personal growth, healing, and empowerment for the Black community. The designs use natural elements to convey serenity and transformation, combined with bold, straightforward messaging that speaks honestly to the audience. This approach highlights PSA’s focus on guiding individuals through their self-ascension journey.
