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Dropout bakery
Grind & Pour
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Dropout Bakery
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Grind & Pour
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Grind & Pour

Service
Clothing Design & Development
Client
Grind & Pour
Year
2024
Overview

Developed the brand and created a clothing catalog for Grind N Pour, a creative co-working space dedicated to fostering a community of artists, entrepreneurs, and innovators. This project involved designing the apparel line and building a brand identity that resonates with the vibrant, collaborative spirit of the Grind N Pour community.

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Service
Clothing Design & Development
Client
Grind & Pour
Date
2024

Challenges:

  • Brand Development: Establishing a unique brand identity that reflects Grind N Pour’s mission as a creative hub while appealing to its diverse community of creatives.
  • Visual Storytelling: Designing clothing that captures the ethos of Grind N Pour, blending functional streetwear with artistic flair to create a line that represents the brand’s values.
  • Community Connection: Creating a catalog that not only showcases the apparel but also strengthens the connection between the brand and its creative audience.

Process:

  • Brand Strategy & Concept Development: Worked closely with Grind N Pour to define the brand’s vision, values, and aesthetic. Developed a cohesive brand strategy that emphasizes creativity, community, and self-expression.
  • Clothing Design & Layout: Designed the clothing line with a focus on artistic and urban influences, creating pieces that reflect the co-working space’s creative energy. Developed a bold, engaging catalog layout that highlights the apparel and the brand’s story.
  • Content Creation: Crafted all catalog content, including product descriptions and brand messaging, ensuring it aligned with Grind N Pour’s voice and appealed to its community of creatives.
  • Photography & Visual Integration: Curated visuals that reflect the brand’s artistic vibe, incorporating lifestyle imagery, model shots, and graphic elements to enhance the catalog’s appeal.
  • Final Review & Refinement: Collaborated with the Grind N Pour team through multiple rounds of feedback, refining the designs, layout, and content to ensure a cohesive and impactful final product.

Results:The brand development and clothing catalog effectively positioned Grind N Pour as a creative lifestyle brand. The apparel line and catalog not only showcase the brand’s unique style but also connect deeply with its community, reinforcing Grind N Pour’s identity as a hub for creatives.

Skills Utilized:

  • Brand strategy and development
  • Clothing design and apparel development
  • Graphic design and catalog layout
  • Copywriting and content strategy
  • Photography curation and image editing
  • Client collaboration and feedback integration

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Dropout Bakery

Service
Clothing Design & Development
Client
Dropout Bakery
Year
2023
Overview

Developed a clothing catalog for Drop Out Bakery, an award-winning bakery that expanded into street style merchandise. The project involved designing a visually striking catalog that captures the brand’s unique blend of bold, edgy fashion and its roots as a 100% bakery known for its creativity and excellence.

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Service
Clothing Design & Development
Client
Dropout Bakery
Date
2023

Challenges:

  • Brand Consistency: Merging the bakery’s award-winning reputation with its new streetwear line, ensuring the catalog design and clothing stayed true to Drop Out Bakery’s urban, gritty, and unapologetically bold aesthetic.
  • Visual Storytelling: Crafting a narrative that not only showcases the merchandise but also ties in the bakery’s unique story, creating a seamless blend of food culture and street style.
  • Product Highlighting: Balancing dynamic visuals with detailed product information, ensuring that the catalog was visually appealing, informative, and resonated with the target audience.

Process:

  • Concept Development: Collaborated closely with Drop Out Bakery to understand the vision behind launching street style merchandise. Developed a creative concept that captures the essence of their rebellious and unconventional brand.
  • Clothing Design & Layout: Designed the clothing line, incorporating streetwear influences that resonate with Drop Out Bakery’s identity. Created a bold, dynamic catalog layout featuring the clothing with full-page imagery and stylistic elements.
  • Content Creation: Wrote compelling product descriptions and copy that align with Drop Out Bakery’s voice, adding personality to each piece while emphasizing quality and the brand’s award-winning background.
  • Photography & Visual Elements: Curated imagery that bridges the bakery’s roots with its new streetwear focus, including model shots, lifestyle images, and graphic elements that enhance the catalog’s appeal.
  • Final Review & Refinement: Worked through multiple rounds of feedback, refining the design, layout, and content to ensure the catalog met all branding and marketing objectives.

Results:The finished clothing catalog successfully captured Drop Out Bakery’s blend of award-winning bakery heritage and edgy street style, creating a powerful marketing tool that showcases the brand’s bold merchandise line and strengthens its unique narrative.

Skills Utilized:

  • Clothing design and development
  • Graphic design and layout
  • Brand integration and visual storytelling
  • Copywriting and content strategy
  • Photography curation and image editing

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